Gamblers tend to have their own preferred bookie, be it a high street shop, a track bookie or, increasingly these days, on online bookmaker. Some sites rank bookmakers by customer service, fees, charged, average odds, etc but to be honest these things change so quickly I don’t personally think it’s worth the time to worry about it.
My advice would be to open a few accounts (how many depends on how frequently you bet) and do a quick shop around for the best odds and special offers. Nearly all bookies will give you a free bet for new customers opening up a betting account and there will be special offers near big events (e.g. world cup, etc) so I will keep an eye on things. In the meantime here are some of the bigger bookies and links for a free bet.
Bet365 £200 www.bet365.com
William Hill £20 www.williamhill.com
Paddy Power £50 www.paddypower.com
Sportingbet £50 www.sportingbet.com
Coral £20 www.coral.co.uk
Betvictor £25 www.betvictor.com
Skybet £30 www.skybet.com
Ladbrokes £50 www.ladbrokes.com
Stan James £10 www.stanjames.com
Pinnacle Sports www.pinnaclesports.com
Titanbet £100 www.titanbet.co.uk
Betinternet £25 www.betinternet.com
Betfair £50 www.betfair.com
Unibet £20 www.unibet.com
888sport £88 www.888sport.com
Boylesports £50 www.boylesports.com
Betfred £25 www.betfred.com
Bwin £30 www.bwin.com
Bet-at-home £15 www.bet-at-home.com
Netbet £50 www.netbet.com